Holiday Book Challenge: #GiveaBook

#GiveaBook social media campaign
{Will you participate in this challenge?}

Penguin Random House is really into the holiday giving back spirit! They have launched a wonderful new social media campaign called #GiveaBook. This campaign promotes reading and books as holiday gifts, and also serves as an avenue to donate books to U.S. children in need with the help of Save the Children.

It’s so easy to join the movement too! Here’s how it works: From now until December 24th, each time the hashtag: #GiveaBook is used on Facebook and Twitter Penguin Random House will Donate a book to Save the Children for up to 25,000 times! WOW! What a great gift!

If you friend Penguin Random House on Facebook you can follow the progress too.

Start your hashtag engines!