The Wow Effect

There are three responses to a piece of design—yes, no, and WOW! The wow is the one we aim for. by Milton Glaser
{mailbox surprise}

Amen Milton! Last week I received this fun promotional card from HOW Design. Inside there was this FABULOUS quote from Milton Glaser, one of the design greats of the twentieth century.

The Wow Effect is my goal, too, in my design and in my artwork. I want to make an emotional connection with my audience that perhaps surprises or delights their eyes and mind. I might always get there, but I strive for it every time.

Happy Weekend!